Mike Stone/Getty Images
Forbes announced the latest set of valuations Wednesday. The numbers show all 32 franchises posted an increase in value from one year ago, led by the Los Angeles Rams, which saw a 100 percent jump following their move from St. Louis. In addition, every team is now worth at least $1.5 billion.
Here’s a look at the complete rankings:Cowboys owner Jerry Jones joked about the team’s consistent placement atop the list whenCharean Williamsof theFort Worth Star Telegramasked him about it back in July.
“I would say that I would trade it for some first downs,” Jones said.
Cork GainesofBusiness Insidernoted Jones bought the franchise for $140 million in 1989. The report pointed out the value rose at a steady pace for the first couple decades before starting to skyrocket recently, going from less than $2 billion in 2011 to $4.2 billion based on the latest estimate.
Dallas’ outspoken owner told Williamsthe decision to get involved in the NFL was never about the financial bottom line, though.
“I did not get into the NFL to make money,” Jones said. “I had some money, and I spent it to get in the NFL. I spent all my money practically to get into the NFL.”
The Patriots’ rise toward the top has also taken time. Hayden Bird of BostInno pointed out the Pats were rated as the least valuable franchise in the NFL in a study by James Quirk and Rodney Ford in 1991, three years before current owner Robert Kraft took control.
Kraft stated on an episode of Forbes SportsMoney on the YES Network last year that his desire to take over the franchise and turn it around dated back to his disappointment as a fan:
I used to sit in the stands in the ’70s and ’80s with my four sons and think how I didn’t appreciate how the team was being managed or run. I used to be really down that our season used to be over Christmas cause in the 34 years before we bought the team they had one home playoff game in 1978, which they lost to Houston. I just said if I had a shot of running this thing, what would I try and do? So then I tried to figure out how I could get an edge in buying the team. There were three parts: the cheap men jerseys
team, the stadium which was a different ownership and 300 acres of land around the stadium that you needed to be free on the day of events for parking.
Now they are right there with the San Antonio Spurs and St. Louis Cardinals in terms of model organizations for consistent success in sports.
Meanwhile, the Rams are the other notable story here. The franchise ranked 28th inlast year’s valuationswith a value of $1.45 billion. Now it sits sixth overall at double that amount, which illustrates why the league wanted to return to the nation’s second biggest television market.
In the big picture, theForbesrankings are a great sign for the health of the league. Even the Buffalo Bills, which sit at No. 32 overall, generated a 7 percent increase from 2015 and brought in $326 million in revenue during the past calendar year.